All posts by Tiffany Ling-Vannerus

juli 31, 2019 Why does Beconfident® launch a new series of Multifunctional toothpastes? The answer you find here;

Good oral care is essential in today’s competitive world. You shall be strong and healthy on the inside, look good on the outside and be smarter than any AI programmed robot.

The world is getting smarter, faster and more innovative. So does Beconfident® who has developed over the last two years a series of innovative Multifunctional Whitening toothpastes with two-step flavoring™ system.

Use the time to brush your teeth in the morning and evening as your private reflection time – for you to think of the day that will come or the day that has passed. Enjoy the session without stress – feel good, relaxed and become energized and confident about yourself.

Cocos Mint is one of of our 5 new Multifunctional Teeth Whitening tooth pastes which are being launched.

First out is our Cocos Toothpaste loaded with new ingredient’s that no-one ever have included in a toothpaste before – such as unique White Charcoal for absorbing toxins and bad odors, Hyaluronic acid for anti-inflammatory gum health and Vitamin-C for overall strength just to mention a few.

For whitening teeth Calcium peroxide dissolves the protein pellicle on teeth that attracts stains to the tooth surface and holds them captive. Thus, when the protein pellicle is dissolved, all the stains that are adherent to the pellicle are gently stripped from teeth without harsh ingredients such as hydrogen peroxide. Calcium peroxide’s slow oxygen release properties also makes it an ideal, cost-effective, shelf-stable and natural alternative for whitening teeth. Daily use of the toothpaste during weeks and months, the small amount of oxygen released, has a steady whitening effect without harsh abrasive or strong detergents. No need to mention that our products are cruelty free, Sulfate free, 98% natural and vegan.

Many customers want to have strong and healthy teeth, a fresh breath and shiny white smile. Beconfident provides just this – plus a sensational flavoring system: When starting to brush your teeth you get a smooth smell and flavor of for example Cocos – relaxing your mind and dreaming you away – gradually during the coming toothbrushing you will experience the fresher and more alert Mint flavor will take over, by end of the brushing You will have a clean and fresh breath and feel harmony.

Finally, a small important tip before finishing your tooth brushing session; Beconfident® recommendation is to add a zip of water and swirl the toothpaste around for another 30 seconds and your gum will benefit from the ingredients as a final mouth wash. Use the time to think and relax.

As said before thinking through the day to come or the day that has passed and get mentally strong and ready for new adventures. or for more information about Beconfident® –

European Customer service: +46-(0)702-56 50 00   I    Customer service: Post Adress:  ℅ LRF-Konsult, Tennisvägen 31, SE-269 33 BÅSTAD, Sweden   I mail:

Beconfident® Teeth whitening- & Clear Skin Care Systems. Designed in Sweden & Made in USA/Sweden.Beconfident® + b® + WhiteAmin® + Simplesmile® are registered trademarks in Europe and Beconfident® is a registered trademark in United States of America. IOS and Android Intelligent Apps belong to Beconfident Skincare AB. Other brands are pending


Your smile depends on simple dental care habits, such as brushing and flossing. But are you using the right techniques? Here are some tips and hints  to protect your oral health.

Brushing for oral health

Oral overall health starts with clean teeth. Keeping the area where your teeth meet your gums clean can prevent gum disease, while keeping your tooth surfaces clean can help you stave off cavities.Beconfident® recommends to Brush your teeth in a special way – read the concept here for best oral health:

When you brush, don’t rush and do it lightly. Do not add water to the toothpaste. Brush gently and if using a  electric toothbrush apply only light pressure. After two minutes end the session by adding a zip of water and swirl the Beconfident® toothpaste and saliva for an extra 30 seconds. Very important ending. This is the Beconfident way to brush your teeth to allow the active ingredients to work in motion at reached body temperature.

  • Use the proper equipment. Use a fluoride toothpaste and a soft-bristled toothbrush that fits your mouth comfortably. Consider using an electric operated toothbrush, which can reduce plaque and a mild form of gum disease (gingivitis) more than does manual brushing. These devices are also helpful if you have arthritis or other problems that make it difficult to brush effectively.
  • Practice good technique. Hold your toothbrush at a slight angle — aiming the bristles toward the area where your tooth meets your gum. Gently brush with short back-and-forth motions. Remember to brush the outside, inside and chewing surfaces of your teeth, as well as your tongue.

Know when to replace your toothbrush. Invest in a new toothbrush or a replacement head for your electric -operated toothbrush every three to four months — or sooner if the bristles become irregular or frayed. Beconfident bristles uses top quality Du-Pont® material and when the blue color has faded away it is normally time to exchange.

Flossing for oral health

You can’t reach the tight spaces between your teeth and under the gumline with a toothbrush. A sonic toothbrush is according to our research a better solution since the sonic oscillations creates a second wave of toothpaste mixed with saliva that reaches areas in-between teeths where the bristles cannot reach. This is one  reason for using a Sonic brush versus a rotating version with round brush head.

Flossing is important. When you floss:

1: Tear off about 50 cm of dental floss. Wind most of the floss around the middle finger on one hand, and the rest around the middle finger on the other hand. Grip the floss tightly.

2: Floss lightly. Guide the floss between your teeth using a rubbing motion. When the floss reaches your gumline, curve it against one tooth.

3: Floss one tooth at a time. Slide the floss into the space between your gum and tooth. Use the floss to gently rub the side of the tooth in an up-and-down motion. Unwind fresh floss as you progress to the rest of your teeth.

4: In stead of Floss tread you can use Interdental which is a good alternative — such as a dental pick, pre-threaded flosser, tiny brushes that reach between teeth, a water flosser or wooden or silicone plaque remover.

As long as you do a thorough job, it doesn’t matter if you brush or floss first.

Finally, Look out for Beconfident New Toothpastes being launched autumn 2019. We launch 5 super nice and creative versions that we hope You will like!! Guess the active ingredients…

Welcome to Beconfident® world of oral care products


mars 3, 2019 NEW 2019 – Clear Skin Start Kit reduces pimples up to 56% within 3 weeks according to study!

The Study summary in short: 20 patients, 7 men and 13 women, with an average age of 22,2 year followed a treatment for 3 weeks; 15 of these continued the treatment for an additional 3 weeks.

Papulae, postules and cysts in the face was measured before and after 3 and 6 weeks of treatment. The face was cleansed using a mild neutral wash, after which Beconfident® Clear Skin with IgG was applied. This was repeated twice per day, morning and evening.

The total amount of Papulae was reduced from 328 to 235 (3 weeks) -29% and to 121 (6 weeks) -63%; amount of postules reduced from 48 to 21 (3 weeks) -56% and 11 (6 weeks); These differences were statistically significant.

An interesting finding during the treatment period was that new papulae/postulae that appeared during this time were significantly fewer and milder. They also disappeared quicker. No side-effects were noticed except for a slight redness during the first days of treatment

Beconfident® Clear Skin Start Kit is a complete system with everything you need to reduce your acne symptoms.

Prepare contains lactoperoxidase, which is a unique colostrum product to limit acne bacteria with minimal irritation of the skin. The products are gentle but contain ingredients that effectively reduce the symptoms of acne, while strengthening the skin in the long term and thus preventing new breakouts from occurring.

With daily use of Reduce it will strengthen your skin so that new acne does not occur and thus limits future trouble. Reduce has the important task to make your skin more resilient.

Acne works best in each phase with just the right amount of active ingredients. The Start Kit therefore includes two airless bottles. Acne Prepare to start with and Acne Reduce for long-term results, thus fighting acne in two phases. Plus, you get the Acne Spot On Pen for direct application. The pen is easy to carry along and you can be on annoying spots as often as you want.

Both a printed manual and a mobile application is available for support and will provide you with personal guidance throughout your treatment. This is your first step to the perfect skin. Start today!

februari 10, 2019 Beconfident® is going to launch a complete concept of newly developed toothpastes…

New toothpaste formulations that really are effective will be launched soon – and they are multifunctional

To develop a new toothpaste and compete in a market with Oral care brand giants like Oral b – (P&G), Crest – (P&G), Sensodyne – (GSK), Pepsodent -(Unilever), Armor Hammer – (C&D) Close Up – (Unilever) you really need to do something special.

Beconfident® has something special in pipeline – We have made extensive research and asked our customers what are you really looking for.  We have worked with the best world class developers. Most important is always to listen to our customers.

A majority of our customers say they want a toothpaste that is healthy, refreshing and keeping your breath fresh the whole day. A large portion also want to have a shiny and long lasting white smile.

The challenge is big. The food intake today contains a lot of powerful colorants that leaves a mark behind. If You prefer natural food with natural colorants it is a little bit easier – both types has the side effect  leaving stains and spots onto your enamel.

Our new toothpastes which we will launch in Spring 2019 – on a not yet official date, a secret date – will contains a long list of effective and active ingredients. The actual product is tested and ready now and we are in the final design work of the tubes and packaging. Below is one of the initial concepts tested in a retail store to measure customer reactions. We have taken several more steps ahead since then.

(Test design – not the final designs during a marketing research and study)

Our own Dentist, Dr. Hans Berglund says; – ” It has been an exciting project over the last 2 years to be part of the young and dynamic team that understand what todays consumer needs are. I myself is a very consistent person, I am not easy to convince for new innovative products but this time – even if I am part of the project – I will recommend everyone to try us out”

For me the convincing part is how the long list of active ingredients list is and how the ingredients are interacting together to boost the effect – It is a true Multifunctional toothpaste.

We do not want to disclose all ingredients in our product yet but here are a few – to make you understand it is a high-end effective toothpaste.




Blocks nerve depolarization I e limits limit tooth sensitivity by de-polarizing nerve endings. Same substance that you find in Sensodyne


To counter bad breath. The substance also has anti-tartar properties


Has a mild whitening effect and is slightly abrasive.calcium peroxide is a white powder that when incorporated into a toothpaste, dissolves the protein pellicle on teeth that attracts stains to the tooth surface and holds them captive. Thus when the protein pellicle is dissolved, all the stains that are adherent to the pellicle are gently stripped from teeth without harsh ingredients such as hydrogen peroxide. Calcium peroxide’s slow oxygen release properties, also makes it an ideal, cost-effective, shelf-stable and natural alternative for whitening teeth. Over weeks and months, the small amount of oxygen released, has a steady whitening effect by changing colored stain molecules, to clear molecules.


Remineralizes enamel


Low Abrasion Tooth Cleaner. Removes teeth stains. Also absorbs and neutralizes bad breath odors. Gently cleans the surface of the teeth. It is much less abrasive than black charcoal, because it is essentially the ash residue of charcoal after is has been fired in a kiln. Made from coconut shells and the bark of white birch trees. It is 100% natural and healthy. White charcoal can also raise pH on tooth surface, thus having a neutralizing effect on plaque acids. White charcoal is also neater and more hygienic looking than black charcoal, albeit more expensive alternative.


Anti-cavity. Max 800 ppm– (1200 ppm)


The Vitamin is basically a healthy essential nutrient. But since it is slightly acidic it will also aid the detergents in the toothpaste and improve the lifting of stains.


This is a well know substance that is anti-inflammatory and will promote gingival health.

For any Pharmacy retailer interested to participate in our launch and to sell our new line of Tooth pastes do not hesitate to contact us.

Please mail directly to our global sales center:

januari 31, 2019 SimpleSmile® is now a registered trademark and nordic domains to expand – all new and updated product packaging is in pipline as well we did receive the Trademark registration renewed until 2029.

SimpleSmile® trademark approval

SimpleSmile® is a brand within the Beconfident Group and is focusing on teeth whitening products  only. In Scandinavia it is sold throughout online stores and pharmacies.

januari 12, 2019 We are seeking Testpilots for Beconfident® Sonic Whitening Tootbrush

We are seeking 10 Testpilots for Beconfident® Sonic Whitening Toothbrush

– We offer one free toothbrush including one regular brush head and one Whitening brush head to all accepted Sonic testpilots 


Sonic Whitening & Toothbrush

  • Sonic Whitening toothbrush with 38000 oscillations per minute
  • 5 brushing modes – Clean – Sensitive – Gum Care – Whitening and Polish enamel
  • 2-different types brush heads included
  • Travel battery built in for 90 days when used 4 minutes daily
  • One button for power on/off and mode selection
  • 2-minute timer with 30 second interval pause
  • Prevents cavities, tartar & stains
  • Wireless charging mode via USB.
  • Standard 24 months warranty and extended with 12 months when you also register for our Oral care Newsletter = 36 months warranty

Your job is to brush your teeth regularly with our toothbrush morning and evening during two full charging periods – Approx. 6 months. Our products offer a long lasting super battery for 90 days use.

In return we would like you to report OPENLY your honest experience – good things, bad things, anything. Let us know how it works. How does it feel. Do You get clean teeth? Has your oral health become better? Material quality of the toothbrush. Basically anything

Be kind and apply direcly here with an email including full name and address and phone number. Many Thanks

We will ask you to fill out an application with 5 basic questions in advance – You shall report when something good or bad happens during 6 months – You are not allowed to sell the Toothbrush until after You have used the toothbrush minimum 12 month

Welcome to apply it is a top product

december 4, 2018 Beconfident signs up agreement with Bidapharma for distribution via AVANTIA Pharmacies in Spain


Beconfident entire product range – both the Oral care and Skin care will be available by AVANTIA Pharmacies throughout Spain in 2019.

Avantia is a fantastic pharmacy group with more than 850 outlets in Spain and serviced by the logistically high tech Bidapharma. They have adopted the latest technologies and are service driven to expand which fits our strategy and values.

Beconfident participated in the annual exhibition early December 2018 showing the new In-store displays for Pharmacies with the range top-sellers. One for Skincare and one for Oral care products

Beconfident is very proud to have signed a trustful cooperation agreement for long-term cooperation and distribution with Bidapharma and AVANTIA. Here we are in the evening ceremony

For us to be able to work together with the most professional pharmacy groups across Europe shapes our entire Beconfident company. We have during the last 4 years enlarged cooperation with this sector across Europe. Beconfident targets to reach 10.000 Pharmacy distribution points by end of 2019 – Our products can be found today in more than 5000 stores across Europe – This is what we will double in 2019.

The products below are all listed for sale in Spain

Beconfident® BIDAFARMA 2019 Avantia
Product number Product Name Product Description ( Eng)
DENTAL – Blanqueamiento dental para una sonrisa extraordinaria
121897 Teeth Whitening Premium X3 Kit Teeth Whitening PREMIUM X3 KIT EU approved, 1 x 8 ml Dual Boost Gel & 1 x 8 ml Dual Boost Gel with 0.1% HP, 2 original mouth trays and small applicator. 1 x 10 ml Mint Tooth Gloss
121997 Teeth Whitening Premium X3 Refill Teeth Whitening PREMIUM X3 REFILL – EU approved and works with all dentist shaped mouthtrays, Dual Boost X3 with 0.1% HP (8 ml) Gel for 7 days, Tooth Gloss Mint (10 ml) in tube. Manual and Beconfident teeth whitening App included.
122097 Teeth Whitening Dual Boost X2 Kit Teeth Whitening Peroxide free DUAL BOOST X2 – EU approved. Dual Boost X2 Gel (10 ml), Tooth Gloss Mint (10 ml) tube, 2 original mouth trays with 1 x Applicator for Gloss. Manual and Beconfident teeth whitening App included.
122197 Teeth Whitening Dual Boost X2 Refill Teeth Whitening Peroxide free DUAL BOOST X2 REFILL – EU approved. Dual Boost X2 Gel (10 ml) , Tooth Gloss (10 ml) in tube. Manual and Beconfident teeth whitening App included.
123197 Teeth Whitening Night Serum Beconfident® Teeth Whitening Night Serum – EU Approved. 10 ml serum in tube with built-in brush applicator.
Whitens, Repairs & Strenghtens teeth overnight
120008 Teeth Whitening X1 Start Kit Teeth Whitening START KIT Peroxide Free ( 3 mouthtrays + 1 semi transparant TUBE with 10 ml Peroxide Free gel.)
120108 Teeth Whitening X1 Refill Teeth Whitening REFILL – 1 semi transparant TUBE with 10 ml Beconfident 32% Sodiumbicarbonate Peroxide Free gel.
120208 Teeth Whitening Touch-Up Cleaning Pen 2 ml Teeth Whitening Touch-Up Cleaning Pen Peroxid free 2,0 ml. Instant fresh up.
140098 WhiteAmin® Toothpaste WhiteAmin® Multifunctional Toothpaste whitening and vitamin toothpaste – Silk Mint with A, B6 and C vitamines 50 ml. Airless bottle. No Abrasives.
WELLNESS -Dental guard para su sueño, diseñado por un especialista de odontología
150308 Beconfident Dental Guard Protect Beconfident PROTECT DENTAL GUARD – light & slim version, one time size adjustment – stability wings – protect teeths and TMJ from clenching and grinding – stays in place with a smooth band.
SKINCARE – Piel limpia y sin acné
190097 Clear Skin Start Kit Beconfident Clear Skin Start Kit – Step 1 with 20 ml Prepare gel and Step 2 with 20 ml Reduce Cream – combats the appearance of breakouts and blemishes. Reduces the appearance of redness and pigmented scars. Manual and app for free
190397 Clear Skin Reduce (20ml) Beconfident Clear Skin Reduce 20 ml with instructions – for a long-term result after using the Clear Skin Start Kit. Manual and app for free
180108 Clear Skin Premium Kit Beconfident Clear Skin Premium Kit – with Prepare gel (30ml), Reduce Cream (30ml) and a Spot On Pen (4ml) – combats the appearance of breakouts and blemishes. Reduces the appearance of redness and pigmented scars, Manual and App is included.
180398 Clear Skin Reduce (30ml) Beconfident Clear Skin Reduce (30 ml) with instructions – for a long-term result after using the Acne Start Kit. Manual and App is included.
180454 Clear Skin Spot On (4 ml) Beconfident Acne Spot On (4ml) with instructions. To be used directly on breakouts and instantly starts reducing redness and irritation. Manual and app included.
180598 Stay Fresh Day Cream (50 ml) Beconfident Stay Fresh Cream – Light Moisturizing Cream (50 ml) A multi- day cream that refreshes the skin with moisture and vital nutrients. Manual included.
180798 Hyaluronic Anti-Ageing Cream (20ml) Beconfident Hyaluronic – Anti Ageing cream (20m) – restores softness, elasticity and comfort. Skin looks replenished, smoothed and healthy. Manual included.
180698 Hyaluronic Anti-Ageing Cream (50ml) Beconfident Hyaluronic -Ageing cream (50ml) – restores softness, elasticity and comfort. Skin looks replenished, smoothed and healthy. Manual included.
180998 Cleanser Antioxidant (150 ml) Beconfident Cleanser Antioxidant (150ml) -facial cleansing gel that will leave your skin thoroughly cleansed, refreshed and soothed. To use morning and evening. Manual included.
181098 Revitalizing Boost Serum (30 ml) Beconfident Revitalizing Boost Serum (30 ml) – A perfect ”wake me up” that immediately makes your skin feels awake and tigther. Perfect to apply daily under any of the beconfident moisterizing creams. Manual included.




november 12, 2018 Reduce Your appearance of pimples with up to 50% in 3 weeks

Beconfidents team of developers have made research around ACNE and Pimples for the last 25 years – Our new Clear Skin Start Kit is not harsh on your skin, contains no strong acids and therefore creates no redness, no skin sensitivity – on the contrary it strenghtens your skin to become more resistant. You can buy our products online directly at Beconfident websites around Europe or at any well known specialist or specialist pharmacy.

Clear Skin Startkit Claims:

  • Reduces breakouts and strengthens skin
  • Up to 50% reduction of mild to moderate pimples within 3 weeks
  • Complete two step system
  • Perfect for sensitive and dry skin – free from salicylic acid
  • Safe and without side effects

Product description:

Beconfident® Clear Skin Start Kit is a complete system with everything necessary to reduce breakouts in two simple steps.

Working mechanism in short:

The Beconfident Clear Skin System attacks the pimples problem in two ways. First through the reduction of the common acne bacteria Propionebacterium acne and Staphylococcus aureus. Secondly by building the strength and elasticity of the skin, which helps to prevent but also relieve symptoms of any future active breakouts. Unlike most methods on the market that contain salicylic acid, Beconfidents products act with ingredients that will not dry out the skin or give other uncomfortable side effects.

Both Clear Skin Prepare (step 1) and Clear Skin Reduce (step 2) contain substances extracted from Bovine Colostrum – Natural raw milk. Prepare includes lactoperoxidase, an enzyme with very strong antibacterial properties. This enzyme effectively reduces the acne bacteria. These bacteria are normally found on the skin but effectively reducing them will minimize the symptoms of breakouts.

Clear Skin Reduce contains large amounts of IgG (immunoglobulin G) which is also extracted from colostrum and will together with conjugated Vitamin A improve skin quality. IgG has an anti-bacterial effect and helps to balance the skin’s bacterial flora. Collagen helps to build the skin’s thickness and elasticity, but when the degradation of collagen is greater than the production, the skin will become thinner and more sensitive. Conjugated Vitamin A in Clear Skin Reduce has a very good ability to penetrate the skin cells and also promote the growth of collagen but also reduce its degradation. The improved quality of the skin effectively contributes to the long-term resilience to new breakouts.

In an active breakout Prepare + Reduce work in parallel to relieve symptoms in the short term and strengthen the skin’s own resistance in the long term. When the active phase subsides and there are clear signs of improvement, usually after 3 weeks, we recommend continued use of only Reduce. At the next active phase combine again the two formulations as directed. It is important to complete the full course of treatment for 3 weeks for best long-term results. 

Unique Competitive Advantages

  • Easy two-step system
  • Zero Salicylic Acid which means no skin dryness or redness
  • Added Vitamin A (retinyl palmitate) strengthens skin
  • IgG gives prolonged action and protection against future spots
  • Beconfident® Clear Skin App support

Ingredients Clear Skin Prepare Gel:

Aqua, Sodium Lauroyl Sarcosinate, Glycerin, Polysorbate 20, Hydroxyethylcellulose, Parfum, Potassium Sorbate, Sodium Benzoate, Potassium Thiocyanate, Lactoferrin, Citric Acid, Lactoperoxidase, Disodium Phosphate, Glucose Pentaacetate, Glucose Oxidase, Potassium Phosphate, Methylisothiazolinone, Biotin.

Ingredients Clear Skin Reduce cream:

Aqua, Decyl oleate, Gluconolactone, Polysorbate 20, Cyclodextrin, Cetyl Alcohol, Glyceryl Stearate, Carbomer, PEG-75 Stearate, Sodium Benzoate, Steareth-20, Glycerin, Retinyl palmitate, Ceteth-20, Perfume, Palmitoyl tetrapeptide-7, Sodium hydroxide, calcium gluconate.

Beconfident is not conducting any testing on animals.

The products last for approx 3 weeks of daily use and cost 34.50 €uro Incl VAT ´We offer customer satisfaction guarantee. Clinically prooven.

september 12, 2018 Beconfident Night Serum – A good supplement to keep teeth white and strenghten the enamel

No teeth whitening system keeps the teeth white forever. Not everyone is comfortable with using teeth whitening systems every 2 months.  Also, it is necessary to find the right time to sit down 15 minutes a few days in row to get the good result.

A smart way is to keep and maintain your white teeth once you have reached the whiteness you like is to use the Night Serum during night. The Night serum is easily applied with the built-in brush onto your teeth, especially the esthetic front upper and lower teeth after you brushed your teeth ’good night’

The Night serum will Whiten your teeth safely. On top of the whitening it will also strengthen your teeth and they will become less sensitive for cold and hot temperatures. This is how it works over night while you sleep

The 0.1% peroxide is approved for home tooth whitening and It reduces external tooth discoloration coming from black tea, coffee, smoking and other external sources.

All teeth enamel consists of approx 97% of hydroxyapatite. The serum also contains Hydroxyapatite and will support the natural repair process during the night. Even incipient caries lesions can be repaired. Daily brushing with a hydroxyapatite-containing toothpaste also helps to seal the so-called dentine tubules. In the case of exposed tooth necks, the pain sensitivity associated with thermal and chemical stimuli can be significantly reduced. To have tooth sensitivity can be very painful and the night serum offers a safe and effective solution!

The serum also contains a sodium salt called Tetranatriumpyrophosphat that helps to dissolve the discoloration of the teeth and to remove them more easily to get whiter teeth. Furthermore, the pyrophosphate has the property to restrict new formation of tartar. It also contains sorbitol which has characteristics and helps your gum to me moist and comfortable. All with a light flavour of mint.

Beconfident Night Serum last for approx 30 applications/ days and costs 19.50 €uro online or at Pharmacies

maj 21, 2018 Discover The New X-Series

The first teeth whitening kit launch took place in 2011, now 7 years later Beconfident release their brand new serie with upgraded ingredients.

Dual Boost X2 Kit is a complete system to whiten your teeth at home fast, easy and gentle. It contains 10ml Dual Boostx2 gel which is used together with the thermoform mouth trays that are individually fitted with hot water. Within the first few minutes of application, the Dual Boost gel first employs patented detergent technology (derived from coconuts) that lifts stains off of teeth rapidly, without pain and without damage to teeth. The X2 Kit also contains a Tooth Gloss which is to be used after the teeth whitening for enamel protection and extra gloss.

 X3 Premium Kit is a complete system to whiten your teeth at home fast, easy and gentle. It contains 8 ml Peroxide Free Dual Boost Gel x2 + 8 ml 0,1% Peroxide Dual Boostx3 gel, which is used together with the thermoform mouth trays that are individually fitted using hot water.

Teeth Whitening Night Serum is a brand-new product developed by Beconfident. The serum repairs enamel and whitens teeth as you sleep. Due to the innovative formula, it helps to strengthen and fill micro-cracks in the enamel during the night as it simultaneously removes discolorations and tartar. The result: Repaired, strengthened and visibly whiter teeth with shiny surface. The product is brushed onto teeth after being cleaned in the evening, and then left onto teeth to work over night. The formula contains Hydroxyapatite which helps to repair enamel and strengthen the teeth. It will clean and whiten teeth gradually without any hard ingredients or side effects.

januari 29, 2018 Beconfident perfects Dual Boost formula

The well-formulated and patented Dual Boost gel has since it’s launch been a very successful product in terms of efficiency and customer satisfaction.

The detergent technology creates negatively charged ionic foaming bubbles that work via ionic attraction to lifts stain molecules away from teeth and reduce teeth sensitivity associated with typical bleaching gels that dentists use. The product also has special sodium bicarbonate whiteners, solvents and wetting agents that that penetrate rapidly into teeth, and creates a second wave of whitening activity that begins to work after 8 minutes. The end user effectively receives two boosts of whitening activity, each time the gel is applied and this makes the product very efficient.

Beconfident® has developed a special “tooth detergent” gel that can be used to whiten teeth. Specifically, the Beconfident® Dual Boostx3 Teeth Whitening Gel uses both detergents to whiten teeth better and faster — using two different modes of activity that begin within minutes after application onto teeth.

As always we aim to perfect all formulas and we have added 0.1% Hydrogen Peroxide (which is allowed according to the EU-directives) as this gives the gel that one shade improvement for customers without getting any side effects what so ever.

New gel will launch in February 2018, available in our Premium X3 Kit and X3 Refill.

september 6, 2017 New Warehouse for Beconfident

TO PARTNERS & SUPPLIERS to Group Beconfident Europe AB
To better suit our demands our warehouse will move as from 1 September 2017 to new location at E-city / MILVUS in an excellent location just south of Ängelholm next to Highway E6. Total warehouse space are in the village is more than 77.000 m2 only aimed for European e-commerce.
Our E-commerce sites will soon also receive a refreshed ”look” with all new pictures taken during TV commercial shoting belonging  100% to Beconfident . You can see the TV commercials and Tutorials at
Looking forward to our future cooperation!

mars 1, 2017 Beconfident’s WhiteAmin® wins the Dental Innovation Prize

WhiteAmin® wins the yearly Dental care Innovation Prize in it’s category from the Swedish Newspaper Aftonbladet!

English translation: This year Dental product. ”Beconfident® WhiteAmin® – Tooth paste with vitamins that is absorbed by the gum and quickly distributed in your body, 2 things at the same time – more products should be like this”

You can read the Swedish article here!Whiteamin

oktober 17, 2016 Beconfident successfully took part at Kronans Apotek supplier fair

The 14th of October we exhibited our new products and skincare range for Kronans Apotek in Stockholm, Sweden. We had 600+ employees and people from Kronans who passed by our booth where we answered questions and debriefed about both our existing but also new range. Knowledge and education is key when working with offline partners. If their employees can answer questions from their customers they will be able to have a better turnover on the shelves.

Below are some pictures from the day. Big thank you to Kronan for organising yet again a great fair!




augusti 18, 2016 Dr. Martin Ginger leading expert in Teeth Whitening formulas

When it comes to Research & Development, Beconfident always pursues innovative and high-quality product development. We have since the start been working with Dr. Martin Ginger who is one independent expert who has dedicated his life to making these oral health products, and can answer any question in the industry.

This year he has also been hired by attorneys involved in important legal matters relating to the intellectual property of leading oral care companies, it cannot be disputed that Dr. Giniger has established himself as the world’s leading expert witness for the toothpaste and teeth whitening formulations industries.

Dr. Martin Giniger has been retained for more oral care products-related litigation than any other witness in the last four years. His services are provided equally to the Plaintiff and Defense for all matters, including those relating to toothpaste, teeth whitening and mouthwash formulations. He is the nation’s leading expert witness for all types of litigation, including intellectual property relating to toothpaste and teeth whitening products and dental injuries related to any type of dental malpractice. Dr. Giniger is also the only expert witness in the country with two doctorates and a specialty degree in oral medicine qualified to opine on the formulations of oral care products. Attorneys throughout the world count on Dr. Martin Giniger to inspect and report on his findings, and work with them through discovery, toward settlement or trial.

”I am extremely honored and truly grateful for the vote of confidence given to me by the world’s leaders in the oral care industry,” says Dr. Martin Giniger, President and CEO of Martin Giniger & Company. ”It means a lot to me, and it inspires me to be even more relentless in delivering an unmatched service for those clients who have hired me.”


juli 27, 2016 Beconfident Exhibits the new Acne – & Skincare assortment for the first time!

The launch will take place at the Swedish Pharmacy Exhibition in Stockholm between the 8-9th of September 2016 – It is the Nordic event for B2B meetings venue for people working with Pharmacies, Medicine and Health-Care.

This is a chance for Beconfident® to show the innovative range for the industry, make new contacts and build relations. We hope to contribute to the event by adding our fresh brand into the well-established pharmacy distribution channel, says board member and Dr. Hans Berglund.Picture1It is a milestone for us to be present to show and discuss our new Acne and Skincare products – we have worked 30 months to come to this point and our developer Professor Jan Wadstein has studied Acne since 1990 – so it is a lot of accumulated work which is behind our products on display says Beconfident partner Johan Ling-Vannerus.

We have a central location at the fair which we already booked and planned since 1 year ago – we are excited to go to this event and meet present customers to show the new products and of course to meet and make several new distribution agreements for the Beconfident dental and skincare ranges.

We also intend to pre-present our new TV commercials that are going to be showed during the autumn in the Nordic countries. To show fantastic products is one thing but we must also demonstrate that we are able to support our brand and drive traffic to Pharmacy stores all over the Nordic region. 2017 the plan is to also to expand into Continental Europe with our commercials.

juni 17, 2016 Beconfident movie stars goes to Hollywood?


Beconfident Movie Team

We have just finished two fantastic film days with professionals to realize our first Beconfident TV commercials – All participants where super happy and felt that the production was well completed.

The heroes of the film and all crew match our best ideals – all participants were positive, kind, friendly and showed great respect to each other.

The movie theme – we will not disclose here – but as you know Beconfident  likes all types of individuals – no matter your personal views, your sexual interest, your political standpoints or religious background – we like and sympathize with all honest people and all who respect each other in this world. We believe in honesty and respect every day, in every moment always. These values we cannot negotiate.

The movies will be distributed through various TV channels and YouTube – and the movies and tutorials will take an important part in our marketing plan for the autumn. Here you see the Film team from MECS AB all the movie stars and representatives from Beconfident.

maj 18, 2016 Beconfident commercial


Beconfident takes the next step in becoming even more viral !

We are currently working on a new video commercial that will be aired in Sweden and all around Europe. The production are held by Mecs that have a long experience in making creative commercials with feeling and style.

We will also be making some new media content for our products and the working mechanism behind them.

There are much to come on Beconfidents schedule! Stay tuned !