European Beconfident Laboratory

Beconfident Group in Europe has set up a European Dental laboratory together with Dr. Martin Giniger to offer well-executed studies in dental, oral and skin care cosmetic research and at the same time to provide customers with the best support and information about all Beconfident dental care products for the European markets.

We can perform a broad spectrum of well-executed studies in dental, oral, and skin care cosmetic research including:

  • Toothpaste (efficacy and safety)
  • Mouth Rinse (efficacy and safety)
  • Remineralization
  • Teeth Sensitivity
  • Teeth Whitening (efficacy and safety)
  • Rx Skin Care (eczema and wrinkle reduction)
  • Professional Prophy Pastes (anti-spatter and stain removal)
  • Measurement of Peroxide Levels in Saliva


To learn more about how Dr. Giniger can help you validate the claims you need to successfully market your dental or cosmetic product, please contact or directly at

Dr. Martin Giniger established the PSC Research Institute in 2005 to conduct well-designed clinical trials and clinical studies, and receives funding from the National Institutes of Health (NIH), private foundations, and industry. Dr. Giniger has over 20 years of experience performing clinical research for large and small companies, as well as in a university setting.

Beconfident laboratory and research facility is located at Beconfident European head office in Helsingborg Sweden – In the city of Helsingborg where many pharmaceutical and chemical companies have their offices. The location in South of Sweden is ideal with less than 60 minutes of travelling to International Airports. We also share location with Lahega Kemi AB – who has 10 chemists employed and multiple meeting and conference facilities.